Search Engine Optimization or SEO is the process of improving the volume of quality of traffic to your website from search engines like Google, Yahoo and Bing via organic or natural search results. In other words, SEO is a process of getting your website found on search engines when people search for what you do or sell.

Simple right? Not really. Search engines use a complicated mathematical formula called an algorithm that generates the order in which websites display when people search. Each search engine has a different algorithm and the algorithms change often. SEO is the process of aligning your website with the search engine's algorithm.

Complicating matters even further, achieving a high ranking within search results is an extremely competitive, multi-billion dollar per year industry. With over 85% of all clicks on Google occurring on the first page of relevant search result, as an example, if your website isn't on page one, it just won't get found.

BTZWeb has been studying SEO and search engine algorithms and consumer search behavior for the last 5 years and has developed an effective strategy to consistently get our customers on page one of Google, Bing and Yahoo. We have three SEO Plans to serve your business: Standard, Enhanced and Social. Click here to see the SEO Plan Comparison Chart.

We use three main strategies at achieving high organic search results placement for your website:

Search Engine Optimized Website Design and Architecture: Our website development teams are experts at website design strategies that conform to the standards and best practices prescribed by major search engines like Google, Yahoo and Bing. We design your site to maximize indexing, internal linking and tag creation so that search engines recognize your site and its' content and add your keywords and phrases to their index.

Keyword Enriched and Optimized Content: Once the architecture of your site is complete, we next focus on content. Ultimately, the quality of your content will have the greatest impact on how relevant your site is to searches. Our strategies include using all available analysis tools to identify the keywords and phrases that will generate the most traffic for your website and revenue for your business and then we optimize your websites content with these key words and phrases.

BTZWeb will constantly analyze the results and update your site as needed keep up with changes in the marketplace and take advantage of competitive opportunities. Constant monitoring and tracking allows us to be first to respond to changes in the search behavior and your industry's buzz and capitalize immediately on the 'next big thing.'

Rank Building: Once your website is designed and keyword optimized, it is imperative that you begin building your website's rank with search engines. Rank is basically how search engines perceive the value of your site compared to other sites with similar content. Because SEO is so competitive, it is rare that you will achieve top placement in major search engines without both relevancy and rank.

BTZWeb uses a comprehensive rank building strategy that includes social networking and bookmarking, blogs, articles, press releases, link building and directory submissions to build high quality inbound links to your website that generate high rankings and drive your website to the top of search results.

Proper SEO strategies can generate not just traffic, but quality traffic that converts to customers and ultimately to profits. Building a beautiful website without implementing SEO strategies is like hanging a Picasso in your storage closet. It is great that you own one, but no one ever sees it. BTZWeb has a proven track record of driving our customers' websites to the top of the organic search results and generating traffic and profits.