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ClickZ News
Breaking news, information, and analysis.
Craiglist's Loss Is Rivals' Gain Tuesday, 7 September 2010, 5:00 pm
clickz Craigslist had been on track to collect an estimated $45 million this year from the adult services ads.Source: ClickZ News |
Lexus Bangs the Drum In New Digital Ads Tuesday, 7 September 2010, 3:37 pm
clickz In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com.Source: ClickZ News |
California Political Campaign Sees Lift by Combining TV, Web Ads Monday, 6 September 2010, 10:53 pm
clickz A cross-media ad study showed Web ads boost the impact of TV spots in key political polling metrics.Source: ClickZ News |
Dexter Creates Elaborate ARG to Keep Viewer Interest Between Seasons Monday, 6 September 2010, 10:33 pm
clickz Fans of the serial killer drama are treated to an alternate reality experience that spans fictional websites, online classifieds, eBay, YouTube, and Twitter.Source: ClickZ News |
Google Introduces Branded Map Icons Thursday, 2 September 2010, 5:56 pm
clickz The paid feature is in beta with companies like HSBC, and will be available for mobile devices soon.Source: ClickZ News |
Boring Product, Great Ad: Tipp-Ex Channels Subservient Chicken Thursday, 2 September 2010, 5:02 pm
clickz Stationary brand invites users to dictate the outcome of a YouTube video with new campaign.Source: ClickZ News |
Rep. Bachmann Treats Minnesota Fairgoers to Mobile Attack Ads Thursday, 2 September 2010, 4:54 pm
clickz Republican Michele Bachmann, running for reelection in Minnesota, aims mobile attack ads to voters at the State Fair.Source: ClickZ News |
Virgin America's Geo-Social Loss Leader Gets Huge Response Thursday, 2 September 2010, 12:56 pm
clickz Four-hour event marked the airline's fifth-best revenue day ever. Loopt says the response was the best yet on its geo-social platform.Source: ClickZ News |
Google Holds on to AOL's Search Business Thursday, 2 September 2010, 10:41 am
clickz Google will supply search results and search ads across AOL properties until at least 2015.Source: ClickZ News |
Alterian Fills Social Media Gap With Intrepid Acquisition Thursday, 2 September 2010, 10:03 am
clickz Intrepid is a 40-person firm with offices in Seattle and London.Source: ClickZ News |
Florida's Rick Scott Shuns Mobile in Running Mate Announcement Push Thursday, 2 September 2010, 12:05 am
clickz UPDATED: Florida GOP candidate for governor Rick Scott is expected to announce his lieutenant governor pick via e-mail, promoting the effort using online ads and social media.Source: ClickZ News |
ComScore’s Nedstat Buy to Enhance Video and Mobile Capabilities Wednesday, 1 September 2010, 5:19 pm
clickz Purchase will provide data sources, video measurement technology, and extend comScore's European footprint.Source: ClickZ News |
Apple Launches Ping, Social Network for Music Wednesday, 1 September 2010, 3:22 pm
clickz Ping will live within iTunes and allow users to "follow" artists and each other.Source: ClickZ News |
Charitable Social Platform Enlists Red Cross, Old Navy, Starbucks Wednesday, 1 September 2010, 2:27 pm
clickz Endorse for a Cause has signed up notable charities and retailers to encourage users to turn online shopping experiences into fundraising via Facebook and Twitter.Source: ClickZ News |
OpenX Partners With Dentsu CCI on Japanese Ad Exchange Wednesday, 1 September 2010, 10:10 am
clickz The world's fifth largest marketing organization adopts an exchange model.Source: ClickZ News |
K-Swiss 'Kenny Powers' Work Shows Marketing Is F*cking Changing, Man Tuesday, 31 August 2010, 5:12 pm
clickz An in-depth look at the sneaker brand's campaign, including a FunnyOrDie.com video that features vulgarity rarely seen or heard in marketing. K-Swiss's video is getting big-time hits, and its. […]Source: ClickZ News |
Reddit Drops Pro-Pot Ads, Says Just Say Now Tuesday, 31 August 2010, 4:52 pm
clickz An anti-Digg rebellion has cost the pro-marijuana group its ad freedom.Source: ClickZ News |
MLB, YouTube Hope New Channel Attracts Japanese Advertisers Tuesday, 31 August 2010, 12:44 pm
clickz Even if advertisers don't flock to the channel, MLB house ads are expected to pitch products to Japanese fans of players like Ichiro Suzuki and Hideki Matsui.Source: ClickZ News |
Facebook Goes Back to School With Eddie Bauer, Tiger Direct, and Newegg.com Monday, 30 August 2010, 6:00 pm
clickz The social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative.Source: ClickZ News |
Red Bull, EA, and GE Seek 'Followers' on the New Digg Monday, 30 August 2010, 2:33 pm
clickz So far users have not flocked to create branded accounts, but it's early.Source: ClickZ News |
Censorship of Pro-Pot Group Campaign Leads to Free Ads Monday, 30 August 2010, 1:44 pm
clickz Censorship of a pro-marijuana legalization group's ads could be attracting attention to its cause.Source: ClickZ News |
Parents Sue Facebook Over Ads And 'Like' Data Friday, 27 August 2010, 4:29 pm
clickz Two parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has "Liked" a Facebook.com ad.Source: ClickZ News |
USA Today Restructures to Focus on Digital Products Friday, 27 August 2010, 3:57 pm
clickz Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile.Source: ClickZ News |
Real Estate Sites Enjoy Benefits of Market Slowdown Friday, 27 August 2010, 12:15 am
clickz As the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend.Source: ClickZ News |
Was Fandango's Deal Actually A List-Build Purchase by Groupon? Thursday, 26 August 2010, 4:18 pm
clickz The movie tickets site was featured in a modestly distributed online campaign that saw excellent sales results. But who paid for the effort?Source: ClickZ News |
Phony iPhone App Reviews Get Reverb in Hot Water with FTC Thursday, 26 August 2010, 3:13 pm
clickz Agency has helped market a game starring porn legend Ron Jeremy, a Beer Bong app, and "Rock Band." But promoting sex, drugs, and rock 'n' roll isn’t what got it in trouble.Source: ClickZ News |
Promoted Tweets Increase Engagement by 50 Percent for Zecco Thursday, 26 August 2010, 12:06 am
clickz Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links.Source: ClickZ News |
Buick, Buitoni, and Others Embrace Social Media Branding on Food Sites Thursday, 26 August 2010, 12:05 am
clickz Media companies like Foodbuzz help brands connect with consumers through the engaging world of social food and cooking sites.Source: ClickZ News |
How Gap's 'Groupon' Went Crazy Viral Wednesday, 25 August 2010, 12:05 am
clickz An in-depth look at the group-buying platform's biggest and most successful campaign to date.Source: ClickZ News |
Yahoo Switches to Bing for Organic Search Results Wednesday, 25 August 2010, 12:00 am
clickz Microsoft's Bing engine now powers all organic search results on Yahoo sites.Source: ClickZ News |
News Corp to Integrate Fox Audience Network With MySpace Tuesday, 24 August 2010, 7:47 pm
clickz Integration follows the departure of the unit's President, Adam Bain, to Twitter.Source: ClickZ News |
Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011 Tuesday, 24 August 2010, 3:31 pm
clickz According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid search fall.Source: ClickZ News |
Whrrl Says It's Up Next for Facebook 'Places' Partnerships Tuesday, 24 August 2010, 1:09 am
clickz The geo-social brand also echoes Foursquare's claim that user growth has spiked since Facebook 'Places' launched last week.Source: ClickZ News |
Florida Candidate Aims Mobile Ads at Voters in Line at Polls Tuesday, 24 August 2010, 1:00 am
clickz Democratic AG hopeful Dan Gelber is running mobile ads targeted to Floridians in the hopes of winning their vote in a primary election today.Source: ClickZ News |
Report: Twitter Hires First Vice President of Revenue Tuesday, 24 August 2010, 12:59 am
clickz Twitter continues to build out its ad sales teams as it attempts to monetize its service.Source: ClickZ News |
Social Media Drives Hyundai 'Uncensored' Campaign Tuesday, 24 August 2010, 12:10 am
clickz YouTube and Facebook provide opportunities for consumers to comment on the Sonata.Source: ClickZ News |
After IAB Donation, Congressman Voiced Group's Worries on Stronger FTC Tuesday, 24 August 2010, 12:05 am
clickz In July, after receiving a contribution from the IAB's PAC, a congressman stated fears about a more powerful FTC - which the IAB opposes.Source: ClickZ News |
Nokia Buys Mobile Application Analytics Firm Monday, 23 August 2010, 12:10 am
clickz Handset manufacturer follows competitors in investment in mobile analytics space.Source: ClickZ News |
Cotton Makes Social Interaction the Fabric of Its Brand Monday, 23 August 2010, 12:05 am
clickz A new site and Facebook page aim to boost communication with consumers.Source: ClickZ News |
