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ClickZ News
Breaking news, information, and analysis.
Levi's Targets Film Buffs With Gowalla, Watch Parties Friday, 30 July 2010, 5:05 am
clickz Jeans brand creates a nine-city geo-social program with Alamo Drafthouse.Source: ClickZ News |
Apple Launches iAd Product for Application Developers Thursday, 29 July 2010, 4:53 pm
clickz New product could help developers sell more software and boost ad revenues.Source: ClickZ News |
Final Maryland Twitter Rule Omits Archiving Requirement (Sort of) Thursday, 29 July 2010, 1:44 pm
clickz One Maryland candidate is questioning how to handle the new rules.Source: ClickZ News |
New Ripple6 Units Put Social Conversations in Display Ads Thursday, 29 July 2010, 10:39 am
clickz Second company this week to debut a display product incorporating social media content.Source: ClickZ News |
Welcome to the New ClickZ Thursday, 29 July 2010, 9:56 am
clickz Our online publication about interactive marketing gets more interactive and social.Source: ClickZ News |
L'Oreal Sponsors Beauty Channel on YouTube Thursday, 29 July 2010, 8:41 am
clickz "Destination Beauty" aims to draw fans of popular video bloggers in the beauty space.Source: ClickZ News |
Former Digitas CEO Kenny Named Akamai President Thursday, 29 July 2010, 7:45 am
clickz Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy.Source: ClickZ News |
StrongMail Rolls Up Social Media Play Wednesday, 28 July 2010, 5:01 pm
clickz E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency.Source: ClickZ News |
New Videos Extend 'Ford Fiesta Movement' Wednesday, 28 July 2010, 4:54 pm
clickz Social campaign launched last year is extended with eight new videos starring YouTube celebs.Source: ClickZ News |
Google Will Dominate Search in Japan Through Yahoo Deal Wednesday, 28 July 2010, 3:08 pm
clickz The decision will come as a blow to Microsoft as it continues attempts to scale its Bing engine worldwide.Source: ClickZ News |
Disney to Buy Playdom, Latest Sign of Its Social Media Embrace Wednesday, 28 July 2010, 5:46 am
clickz From Twitter discounts to Facebook games, Disney is making waves in the social media sphere.Source: ClickZ News |
David Moore Returns to CEO Spot at 24/7 Real Media Wednesday, 28 July 2010, 5:10 am
clickz Jonathan Hsu, CEO for the past two years, becomes chief executive at New York City start-up RecycleBank.Source: ClickZ News |
StrongMail Rolls Up Social Media Play Wednesday, 28 July 2010, 5:05 am
clickz E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency.Source: ClickZ News |
New Videos Extend 'Ford Fiesta Movement' Wednesday, 28 July 2010, 5:05 am
clickz Social campaign launched last year is extended with eight new videos starring YouTube celebs.Source: ClickZ News |
Adobe Buys Day Software for $240 Million Wednesday, 28 July 2010, 12:15 am
clickz Adobe Systems announced plans to purchase open source CMS company Day Software.Source: ClickZ News |
FTC Studying Do-Not-Track List for Online Ads Tuesday, 27 July 2010, 5:01 pm
clickz FTC assessing viability do-not-track for online advertising.Source: ClickZ News |
ComScore Admits Errors in its Yahoo Data for June Tuesday, 27 July 2010, 2:56 pm
clickz Yahoo's dips in page views and user duration aren't as large as comScore previously reported.Source: ClickZ News |
New Buzzlogic Units Let Advertisers Match Consumers With Content Tuesday, 27 July 2010, 2:03 pm
clickz Advertisers select keywords that populate ads with relevant content.Source: ClickZ News |
Hotels Look for the Key to Social Media Monday, 26 July 2010, 6:39 pm
clickz The hotel industry has few reservations about the importance of social media. Getting a grip on it is another story.Source: ClickZ News |
American Express Sponsors Live Concert Series With Vevo and YouTube Monday, 26 July 2010, 6:34 pm
clickz Label-owned music video site uses industry ties to create exclusive branded performancesSource: ClickZ News |
CEO James Departs Omniture Less than a Year After Adobe Deal Monday, 26 July 2010, 6:30 pm
clickz Josh James, founder and former CEO of Omniture, is replaced by Brad Rencher.Source: ClickZ News |
New NBCU Ad Network Plans to Reach Beyond NBCU Properties Monday, 26 July 2010, 5:13 pm
clickz The company's Universal Audience Platform launched today with 21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com.Source: ClickZ News |
AOL in Talks With Multiple Providers for Search Deal Monday, 26 July 2010, 2:15 pm
clickz The firm's exclusive multi-year deal with Google is almost up, so what's next?Source: ClickZ News |
DMA Names Lawrence Kimmel CEO Monday, 26 July 2010, 5:12 am
clickz Hire comes six months after ouster of former chief exec John Greco.Source: ClickZ News |
TRUSTe Slaps Privacy Seal on Lead Gen Sites Monday, 26 July 2010, 5:05 am
clickz TRUSTe is banking on the lead gen sector as its next target among small and medium sized business clients it hopes will drive new revenue streams.Source: ClickZ News |
iAd Effect Gives Apple's Mobile Ad Rivals a Boost Friday, 23 July 2010, 5:07 am
clickz The mere presence of Apple in the advertising community is helping raise awareness of wider mobile advertising opportunities.Source: ClickZ News |
Privacy Bill Contention Evident at House Hearing Thursday, 22 July 2010, 5:15 am
clickz At a House hearing on privacy legislation, business and consumer groups revealed key areas of contention that could affect online advertisers.Source: ClickZ News |
IAB Steps Up Donations to Key Lawmakers Thursday, 22 July 2010, 5:05 am
clickz The IAB's lobbying arm gave more than ever in June to important U.S. legislators dealing with privacy and other issues.Source: ClickZ News |
Facebook Hits 500 Million Active Users Wednesday, 21 July 2010, 5:10 am
clickz From a marketing standpoint, Facebook's stunning audience growth means the site has become a channel unto itself.Source: ClickZ News |
Web Ad Industry and Privacy Wonks See Promise in Rush Bill Wednesday, 21 July 2010, 5:09 am
clickz Unlike another privacy bill draft circulating recently, a bill introduced yesterday received some positive reviews from both sides of the privacy issue.Source: ClickZ News |
New Domain .Co Opens for Business With $350K Overstock URL Wednesday, 21 July 2010, 5:07 am
clickz Seventy percent of brands in the Brand Finance top 500 have registered .co domains, including Nike, eBay, Coca-Cola, Apple and Amazon.Source: ClickZ News |
Many Marketers Paying Lip Service to Mobile, Social Channels Wednesday, 21 July 2010, 5:03 am
clickz Many are focused on social media metrics like follower counts, rather than leads and sales, finds study by eROI.Source: ClickZ News |
Yahoo's Display Takings Up 19 Percent in Q2 Tuesday, 20 July 2010, 5:52 am
clickz CEO Carol Bartz attributes display growth to better segmentation and ad targeting.Source: ClickZ News |
Dr Pepper Facebook Blunder Is Latest in a String of Risky Promotions Tuesday, 20 July 2010, 5:15 am
clickz The soda brand's U.K.-based agency Lean Mean Fighting Machine may have pushed the envelope too far. An industry report says Dr Pepper could dismiss the social agency after a review.Source: ClickZ News |
Foursquare: No Search Data Partnerships Planned Tuesday, 20 July 2010, 5:11 am
clickz A spokesperson for the geo-social platform refutes a report stating Foursquare was negotiating with Google, Yahoo, and Bing.Source: ClickZ News |
Marketers Ponder the Worth of Twitter's Ads Tuesday, 20 July 2010, 5:05 am
clickz In the last three months, the micro-blogging site has introduced Promoted Tweets and Promoted Trends to monetize traffic. But are advertisers getting a good bang for their buck?Source: ClickZ News |
Behind the Scenes With Wieden+Kennedy and Old Spice Monday, 19 July 2010, 5:15 am
clickz Social media campaign for Old Spice has generated almost 40 million video views in just seven days, but what went on behind the scenes?Source: ClickZ News |
AOL Bash in D.C. Tonight Signals Focus on Political Advertisers Monday, 19 July 2010, 5:14 am
clickz AOL will tout its self-serve platform tonight in Washington, D.C. in hopes of grabbing political ad dollars from Google.Source: ClickZ News |
House Rep Bobby Rush Introduces Alt Web Privacy Bill Monday, 19 July 2010, 5:13 am
clickz UPDATE: The IAB sees the bill as a step in the right direction compared to a previous privacy bill draft.Source: ClickZ News |
