“What’s a “Unique Selling Proposition”… and Why Does My Local Business Need One?”
Up-Front Warning: While you’ll discover what a USP is and why your local business MUST have one, you’ll have questions. It’s up to you to answer these questions. No one else can answer them for you and your business.
Up-Front Promise: If… and when… [...]
“If you got a problem, make it a process, so you don’t have a problem.” – Ben Feldman
(Note: Ben Feldman is widely regarded as the most prolific salesperson in world history. Ben sold Life Insurance.)
Your online marketing success – and the ultimate success of your business is directly proportional in your willingness to invest [...]
In 2010, are you looking to finally make Local Online Marketing work for your business?
Last year, last decade, the Internet offered Local businesses a tremendous marketing opportunity.
Yet, very few local businesses took advantage.
Why?
It appears that nearly 97% of Local businesses approach Local Online Marketing from strictly a tactical mindset.
Nearly all Local businesses are looking for [...]
Most, in fact more like 99%, of local, small business advertising simply doesn’t work.
Advertising about you and your company, your logo, your image, your computer, your office, the companies you represent, your fancy letterhead, your years in business, your professional designations, your association memberships, ads that scream: “I’m great!” “I’m the best!” “I’m the biggest!” [...]
As we wrap up 2009, in the midst of this Holiday Season, here’s a serious question for you to consider:
Are you simply ringing up customers— collecting cash, doing transactions, hoping to gather enough business to pay the bills—
Or…
Are you attracting Ideal Clients— listening, delivering value, and building, long-term, caring relationships?
This concept is… so key… [...]
