Archive for Internet Marketing, Advertising and Optimization

Does Facebook and Twitter Increase Your Google Ranking?

by: Bythezip January 22, 2010

Are you wondering if links from Facebook and Twitter increases your Google ranking?
After all, Twitter and Facebook, next to Google and YouTube are the top sites online. You’ve heard that links from top sites into your local website helps boost your Google rankings. Increased Google rankings mean better chances for your website to show up [...]

Google Profile- Your Name Claim

by: Bythezip January 19, 2010

Your Google Profile is where you begin to “Own Your Name” online.
When people “Google” you, what do they find?
Do you “own” The Google space for your own name?
Here’s how to Claim Your Google Profile Name.
1. Sign into your Google account. Don’t have a Google account? Create one. RIGHT NOW. Before you read one. more. word.
Tip: [...]

Social Media Marketing- First, Listen… Listen First

by: Bythezip January 17, 2010

To effectively tap the power of social media marketing online  in your local business, you must first, listen… and use  tools and build processes to listen first.
First, Listen… Listen First, Huh?
First, Listen

Your prospects are talking online. On Twitter, Facebook, YouTube, blogs, blog comments, Online Reviews, emailing friends. They are talking about your local community, your [...]

Does Your Business “Rule The Local Search Landscape”?

by: Bythezip January 16, 2010

Local Search, getting your business found on Google, Yahoo, Bing… and all the social media networks such as Facebook, Twitter, YouTube… is the “Neon Flashing Sign” for marketing your business in today’s digital world.
However, it requires many local business owners to change their mindset and how they view their business.
Traditional Marketing and Advertising techniques such [...]

Social Media Marketing- Facebook Fan Page Give-a-Way

by: Bythezip January 15, 2010

Here’s a quick and simple way to kick start your social media marketing, using your Facebook Fan Page for your Local Business.
Have you heard of Tim Ferriss and his smash best-selling book, The 4-Hour Work Week?
Well, here on his blog, Tim recently announced a  Facebook Fan Page Give-a-Way to spread the word on his new [...]

7 Ways to Drive Traffic to Your Local Website

by: Bythezip January 13, 2010

Without traffic to your local website, your website is simply another expense rather than a sales-generating asset.
Just as there are ways to drive traffic- visits, phone calls, inquiries- to your local business in the offline world, there are endless tactics to increase traffic to your local website.
Now with “Inbound Marketing”, you can have customers coming [...]

Picture Perfect Local Online Marketing: 7 Ways to Use Flickr

by: Bythezip January 12, 2010

Are you tapping the power of photos to market your local business online?
Here are 7 low-cost, low-time commitment, yet powerfully effective ideas you can use to make your local business “Picture  Perfect” online.
1. Grab an inexpensive digital camera(s)- (Google “inexpensive digital cameras” for tons of options and reviews) Arm your staff with cameras. Make sure [...]

Website Conversion- 2 Numbers You Need to Know

by: Bythezip January 11, 2010

Yesterday’s post provided you with insights into improving your website conversion.
When you know and pay attention to your numbers, you’re able to see what’s working and identify areas where you can improve. This requires focus and patience in your business as opposed to dumping campaigns that don’t seem to produce instant results, or results below [...]

Website Optimization- Know Your Numbers

by: Bythezip January 10, 2010

Here’s where smart marketers who really understand website optimization separate themselves from the ordinary guys.
None of this is sexy, cool, or exciting – in fact, it’s detailed, hard work. It requires tons of patience and persistence.
Unlike Home Depot, Fidelity, GM, and McDonalds, you don’t have a billion dollar ad budget. You can’t afford to settle [...]

Local Social Marketing – Facebook Guide

by: Bythezip January 9, 2010

Is 2010 the year you enter the local social marketing scene?
Facebook- It’s the largest social online network, with over 300 million users. No doubt about it… many of your customers… and folks you’d like as customers… spend time sharing pictures, videos, comments, and connecting with their friends and peers on Facebook. Are you there too, [...]