To effectively tap the power of social media marketing online in your local business, you must first, listen… and use tools and build processes to listen first.
First, Listen… Listen First, Huh?
First, Listen
Your prospects are talking online. On Twitter, Facebook, YouTube, blogs, blog comments, Online Reviews, emailing friends. They are talking about your local community, your [...]
Yesterday’s post provided you with insights into improving your website conversion.
When you know and pay attention to your numbers, you’re able to see what’s working and identify areas where you can improve. This requires focus and patience in your business as opposed to dumping campaigns that don’t seem to produce instant results, or results below [...]
In 2010, are you looking to finally make Local Online Marketing work for your business?
Last year, last decade, the Internet offered Local businesses a tremendous marketing opportunity.
Yet, very few local businesses took advantage.
Why?
It appears that nearly 97% of Local businesses approach Local Online Marketing from strictly a tactical mindset.
Nearly all Local businesses are looking for [...]
SEO or Search Engine Optimization for local or small businesses looking to grow their online traffic from search engines such as Google and Yahoo as well as gain increased exposure in IYP (Internet Yellow Pages) and other online directories is as easy as 1-2-3.
Traditional newspaper advertising, coupon mailers like Valpak, Clipper, Money Mailer, Red Plum or other local coupon mailers don’t work. Now understand, I am not saying direct mail coupons don’t or can’t get you any customers…that would be silly. If you do enough of anything, you are bound to get more customers. What I am talking about is the reason you advertise…MORE PROFITS!
So, you are starting a small business. First, let me say congratulations. Small businesses are the backbone of the US economy and are the foundation of the American Dream and I have nothing but the utmost respect and admiration for anyone that is willing to risk in order to grow and achieve success and a piece of that American Dream.
A growing number of your customers, potential customers and competing businesses are members of networks such as LinkedIn, MySpace and Facebook. Can they find your business? 25% of adults in America visit social networking site at least once a month. Again, are you there to find?
Bad or mediocre reviews are probably going to happen. We all know as business owners you will occasionally have an unhappy customer. Sometimes, it is even legitimate. Ratings and reviews, blogs and forums give those unhappy customers a voice.
The looming recession and the current economic downturn are prompting many small businesses to re-evaluate their advertising. When money gets tight, you have to be sure to spend the money where it does the most good… on the advertising that has the best return on investment. In other words, advertising that offers the biggest bang for the buck!
An online customer loyalty program offers all business an opportunity to dramatically increase their profits and SAVE thousands of dollars off their current advertising budget.
