Our Philosophy

BTZWeb was formed to provide website design, search engine optimization and graphic design services to Bythezip.com advertisers as value added services.  Very quickly, demand for our services extended beyond our existing customer base as word of mouth spread.

Our philosophy at BTZWeb is simple:  Form always follows function, measure and track everything and search optimization is not optional…it is a necessity for every website.

Form Follows Function – Websites are built for a purpose and in order to build them properly, we must first fully understand why you need a website.  Needs vary from information distribution, eCommerce, information collection, marketing and lead generation.  Often times, your needs will encompass several of these areas.

Our initial meeting will focus on understanding what you are looking to accomplish with a website and what measurable results you will use to track success.  After fully understanding your needs, we will design your initial concept.

Measure and Track Everything – Websites are not pretty pictures that you hang on the wall, they are part of your company’s marketing, advertising and customer service strategy and may also be the delivery system by which you sell your goods or services.  The only way we will know if your website is effectively working is by tracking and analyzing every aspect of your website’s performance.
We build analytic tools into every website and meet with you quarterly to review the results, and if necessary, make course corrections and updates.

We also have capabilities to perform marketing analysis including A/B testing.

SEO is a Necessity, not an Option – We just do not see any point in building a website that no one is ever going to see.  The foundation of all our web designs is building in keywords and phrases and designing pages to be indexed and highly relevant to the key search terms for your business.

Our services include keyword analysis and optimization during the design and build process and search optimization performance analysis after the site has gone live.