Website Conversion- How’s Your Asking?
“Timid salespeople have skinny children.” – Zig Ziglar
“Hey, let me ask you a question…” – Larry David (often)
Maybe you’re a Seinfeld, Curb Your Enthusiasm, Larry David fan. Maybe not.
But, you gotta give Larry his due. In “Curb”, in his role playing himself as a clueless, insensitive, schmuck, he’s fearless about asking questions.
“Hey, what’s with the walking?” he asks a guy strolling out of the handicapped restroom.
Some find this question rude and offensive, but it makes a simple and brilliant point. Lots of us are afraid to ask because we might offend someone and come across as rude, pushy, or insensitive.
This is especially true for “professional” types in selling situations who have too few leads and too much business expense hounding them. We’re afraid of blowing the sale.
Asking takes guts and courage.
Asking is crucial in making your marketing and sales work. (and the key in your website conversion)
Always be asking your prospects to take the next step…
o Ask for their name and email address.
o Ask them to download a free report from your website in return for their address.
o Ask them to call you.
o Ask them tons of qualifying questions when they do finally call you.
o Ask them to commit to an appointment if they pass your pre-qualifying questions.
o Ask them for a retainer fee to begin your consultation or service process.
o Ask them for final payment.
o Ask them for names of friends and family to introduce your services.
o Ask these people to give you their email address…
ASK!
Make an offer, a call to action throughout your marketing and sales process.
And, make your offers irresistible.
You see, clients are cautious.
They don’t like to be put on the spot; they don’t want to make a mistake.
Yet…
They need to be told what to do.
Your offers…with strong calls to actions are essential.
Your marketing and sales is a well-orchestrated system of small offers-steps you’re asking— and getting prospects to take.
And that’s half of it…
People need simple, clear direction. Because if not told what to do, they will do…
NOTHING!
Hey, let me ask you a question…
“What’s with the waiting?”
Here’s what you need to do if you haven’t done so already…
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