7 Ways to Drive Traffic to Your Local Website
Without traffic to your local website, your website is simply another expense rather than a sales-generating asset.
Just as there are ways to drive traffic- visits, phone calls, inquiries- to your local business in the offline world, there are endless tactics to increase traffic to your local website.
Now with “Inbound Marketing”, you can have customers coming to you via your website to do business with you rather than interrupting them with paid ads. It’s not that paid ads don’t work; (in fact, paid Online Ads DO work to jump start traffic to your local website) they simply don’t work as well. Inbound marketing positions you with respect and credibility.
The Online World of Inbound Marketing is relatively new, and constantly and rapidly changing. Every day a new twist or angle seems to emerge. However, just because it’s new, doesn’t mean you should dismiss the possibilities of how it can work for your local business.
Here are 7 Ways to Drive Traffic to Your Local Website:
1. SEO- Search Engine Optimization. Most websites realize at least 50% or more of their traffic coming from Search Engines. Google isn’t going away. Yet, SEO has changed from the early days… a mere 10 years ago. If anything, SEO has become more simple, yet more difficult to achieve top search rankings and results. It’s more simple because automated website tools take care of the techie website coding part. Yet, SEO is a tougher battle to achieve rankings because creating fresh, relevant, consistent keyword targeted content is more important than ever.
2. Social Media- Facebook and Twitter got lots of buzz last year. Both offer local businesses free tools to engage prospects and customers, build relationships, spread word-of-mouth, and bring “warmed-up” vistitors to your website.
3. Pay per click(PPC)- Buying keyword placement in the search engines is a quick way to get found online and drive traffic to your local website immediately… for a price. If your website is up to snuff (able to convert visitors into sales) PPC is a proven way to get a traffic bump right away.
4. Local Search- Local SEO requires a bit of a different approach than regular SEO. Winning the Local SEO battle requires careful geographic and keyword targeting along with listing your business consistently in multiple business directory sites. Many of these business directory sites offer both free and enhanced paid listings to increase your local website exposure and your website traffic. As more Mobile Phone applications and use emerges, look for Local SEO is more important than ever.
5. Video Marketing- Video marketing is largely an untapped avenue for local businesses. With an inexpensive “instant” video camera, it’s simple and easy to record videos and upload them to YouTube and other video sharing sites. Many local businesses shy away from video thinking it’s too complex and that it requires professional quality. Not so. Make your videos real and authentic and you’ll be surprised how your prospects and customers will share them online.
6. Blogging- It’s never been easier to get a blog set up and going. With a blog, you’re in control of your updates and adding information to your website- you’re no longer held hostage to your web designer charging you for every little update. A local business blog is great for your SEO effort, and along with Social Media promotion, is the tool to position you as the “go-to” business in your community.
7. Online Word-of-Mouth- When you’re armed with online free social tools such as Twitter, Facebook Business Page, Google Local Business Listing, a presence in various local business directory sites, your blog, your YouTube video channel… you give your customers a powerful way to spread the word about your local business. Your customers now have a platform to give you real honest feedback and opinions… and spread this message to hundreds or even thousands of local prospects online.
As search engines add more relevance to input from Social Sites, such as how many online reviews your business has received, how many views,how long they view, and did they share your YouTube video, it’s wise to start a proactive campaign to build a postive, powerful online reputation.
So…
How many of these 7 ways are you effectively using to drive traffic to your local website?
Yes, creating a website and online presence that effectively drives traffic can be overwheling for many local business owners. No matter how you decide to drive traffic to your local website, keep in mind that you must first have a local website worth marketing. All the traffic in the world isn’t going to increase your sales one dollar if your website doesn’t encourage visitors to call you, email you, or visit you to do business.
Make getting your website up to speed your first priority… then unleash the traffic.
Comments are closed.