Are you wondering if links from Facebook and Twitter increases your Google ranking?
After all, Twitter and Facebook, next to Google and YouTube are the top sites online. You’ve heard that links from top sites into your local website helps boost your Google rankings. Increased Google rankings mean better chances for your website to show up [...]
As a local business owner, online reputation management is now one more hat you need to wear.
With the Internet, the power to publish or broadcast to large audiences has passed irrevocably from a select few to virtually everyone. This applies not only to you the local business owner, but also your customers.
Now, Google is giving [...]
Your Google Profile is where you begin to “Own Your Name” online.
When people “Google” you, what do they find?
Do you “own” The Google space for your own name?
Here’s how to Claim Your Google Profile Name.
1. Sign into your Google account. Don’t have a Google account? Create one. RIGHT NOW. Before you read one. more. word.
Tip: [...]
To effectively tap the power of social media marketing online in your local business, you must first, listen… and use tools and build processes to listen first.
First, Listen… Listen First, Huh?
First, Listen
Your prospects are talking online. On Twitter, Facebook, YouTube, blogs, blog comments, Online Reviews, emailing friends. They are talking about your local community, your [...]
Local Search, getting your business found on Google, Yahoo, Bing… and all the social media networks such as Facebook, Twitter, YouTube… is the “Neon Flashing Sign” for marketing your business in today’s digital world.
However, it requires many local business owners to change their mindset and how they view their business.
Traditional Marketing and Advertising techniques such [...]
Here’s a quick and simple way to kick start your social media marketing, using your Facebook Fan Page for your Local Business.
Have you heard of Tim Ferriss and his smash best-selling book, The 4-Hour Work Week?
Well, here on his blog, Tim recently announced a Facebook Fan Page Give-a-Way to spread the word on his new [...]
“What’s a “Unique Selling Proposition”… and Why Does My Local Business Need One?”
Up-Front Warning: While you’ll discover what a USP is and why your local business MUST have one, you’ll have questions. It’s up to you to answer these questions. No one else can answer them for you and your business.
Up-Front Promise: If… and when… [...]
Without traffic to your local website, your website is simply another expense rather than a sales-generating asset.
Just as there are ways to drive traffic- visits, phone calls, inquiries- to your local business in the offline world, there are endless tactics to increase traffic to your local website.
Now with “Inbound Marketing”, you can have customers coming [...]
Are you tapping the power of photos to market your local business online?
Here are 7 low-cost, low-time commitment, yet powerfully effective ideas you can use to make your local business “Picture Perfect” online.
1. Grab an inexpensive digital camera(s)- (Google “inexpensive digital cameras” for tons of options and reviews) Arm your staff with cameras. Make sure [...]
Yesterday’s post provided you with insights into improving your website conversion.
When you know and pay attention to your numbers, you’re able to see what’s working and identify areas where you can improve. This requires focus and patience in your business as opposed to dumping campaigns that don’t seem to produce instant results, or results below [...]
