There’s so much confusion and just bad, self-serving, misinformation out there about marketing.
We’re not living in the Information Age… we’re smack in the middle of the Information “Overload” Age.
With that in mind, you must develop a fierce focus and the only way to do that is to start out with the end in mind… the [...]
“I got the best pizza in town.”
“I do great, amazing work.”
“My client service is better than anyone else.”
“My clients always refer me… everybody knows about me.”
“Just look at all these charts and my proposal. It all makes logical sense… you’ll see.”
Yeah right… and Dr. Phil is the most competent, highly qualified psychologist in America. (But [...]
“Sales is a numbers game” is one big, fat, lazy, misunderstood lie.
You hear it said all the time to boost slumping spirits.
Your telemarketing to prospects isn’t delivering the leads or the appointments? Call more. “Sales is a numbers game.”
Prospects calling asking for more information? Keep mailing more. “Sales is a numbers game.” Something will pop.
No [...]
Most, in fact more like 99%, of local, small business advertising simply doesn’t work.
Advertising about you and your company, your logo, your image, your computer, your office, the companies you represent, your fancy letterhead, your years in business, your professional designations, your association memberships, ads that scream: “I’m great!” “I’m the best!” “I’m the biggest!” [...]
In the Google Game, citations are a good thing for local businesses looking to rise to the top of their Local Business rankings.
David Mihm, a Local Search expert, defines Google Local Business Citations as:
“Any page that is listed under the “Web Page” tab inside a Google Local Business Listing.”
Citations are “mentions” of your Local business [...]
As we wrap up 2009, in the midst of this Holiday Season, here’s a serious question for you to consider:
Are you simply ringing up customers— collecting cash, doing transactions, hoping to gather enough business to pay the bills—
Or…
Are you attracting Ideal Clients— listening, delivering value, and building, long-term, caring relationships?
This concept is… so key… [...]
Video is the ultimate killer app for Local businesses.. and it starts with adding video to your Google Local Business Listing.
Here are the reasons why you want to seriously consider adding video to your Google Local Business Listing, and spread your videos to other sites online.
1. Everyone has grown up in the TV, video game, [...]
Why is it important to add your own photos, with keyword Tags, to your Google Local Business Listing?
If you don’t, there’s a chance Google will auto-fill your Local Business Listing with stock photos…
Or… even worse…
Photos of your competitor.
Here’s what local search pro Matt McGee recently discovered.
Now aside from Google taking liberties with your Local Business [...]
Every local business agrees referrals generate leads and build customer loyalty.
But, how many local businesses have a referral system?
Most businesses earn referrals, generate leads, and build customer loyalty quite by accident.
Here, John Jantsch of Duct Tape Marketing talks about how to create referral systems in your business.
Three keys of John’s referral generation system includes:
1. Understand [...]
Claiming your Google Local Business Listing is a critical first step in getting your local business found online.
Here’s why:
Are you aware that today there are well over 10 billion unique searches done each month?
… and that’s just in the United States!
Of those searches,
· 40% of queries have Local intent
· 5% use the city and/or state [...]
