What Do I Do About Negative Online Reviews About My Business?
Bad or mediocre reviews are probably going to happen. We all know as business owners you will occasionally have an unhappy customer. Sometimes, it is even legitimate. Ratings and reviews, blogs and forums give those unhappy customers a voice.
The number one way to lessen the impact of a bad review is to surround it with good reviews.
If you do get a negative review, it is very important you reply online. The goal here is to acknowledge the reviewers feelings, but also to reassure the readers and this reviewer, that this experience is atypical and that you have taken steps to prevent it from happening again.
- Thank the reviewer for posting a review
- Apologize that they had a negative experience
- Explain how you have or will correct the situation
- invite the reviewer to call you so that you can personally review their concerns
In some cases, despite your best efforts, you may not be able to come to a resolution with the customer – in that case, state your rebuttal in a polite non confrontational manner. If you are able to reconcile with the reviewer, ask them as part of that reconciliation process to edit their review to reflect your good will in resolving their issue.
Managing your online reputation is crucial, as this is the first impression that many potential customers. Search online to find website with reviews for your business. Whether or not you have paid or even approved to be listed on a website, they can list your information and allow consumers the post reviews and comments about your business. Through periodic monitoring you can stay informed and on top of your online reputation
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TJ Goulet is President and Co-Founder of Bythezip.com Directory, Inc. http://www.bythezip.com Operating as a business owner and sales manager since age 16, TJ has over 23 years of leadership experience and has hired and trained over 1,000 sales professionals. Bythezip.com Directory, Inc. is TJ’s seventh company. TJ’s career has varied with businesses ranging from Insurance and Industrial Sales to Direct Marketing and Restaurants. Bythezip.com Directory, Inc. is TJ’s first Internet Company. All of TJ’s companies have been highlighted by a strong sales and marketing strategy that relies on the unique capacity of professional sales people and the idea that greater value and income can be derived from a sold product that a bought one. TJ Goulet has B.A. degrees in Economics and Management with emphasis on Mathematics from the University of Minnesota. Article Source: http://EzineArticles.com/?expert=TJ_Goulet |
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