How to Train Your Customer to Save You Money and Create More Profits For You!
The looming recession and the current economic downturn are prompting many small businesses to re-evaluate their advertising. When money gets tight, you have to be sure to spend the money where it does the most good… on the advertising that has the best return on investment. In other words, advertising that offers the biggest bang for the buck!
Online coupons can SAVE YOU MONEY and reduce your expenses significantly over the cost of traditional direct mailed or printed coupons, and you can reward and maintain your existing customer base. In a down economy, the key to survival as a small business is to keep your customers coming back and cutting your expenses. By switching to and promoting online coupons, you can save thousands off your budget by eliminating direct mail costs while maintaining your customer loyalty. The key is training your customers to get your coupons online, instead of spending hundreds of dollars each month to mail coupons to your customers.
How do you train your customers?
• Mention your online coupons in your customer newsletter.
• Place the counter top display we provided you in a prominent location where your customer are likely to see it. Hand your customers a “Find our Coupons on our website” card with their receipt when they check out – and list your specific website domain.
• Put a link to your coupons on your website.
• Offer exclusive online offers that are better than your printed coupons. Since the profit isn’t eaten up by mailing costs – you can offer a greater discount to your customer – and still see a larger profit overall.
• Tell your customers to tell a friend about your online offers…Word of Mouth is still the most powerful way to get new clients.
Train your customers to save money by visiting you online and they will save money, you will save money and you will get new customers through word of mouth.
With the economy shrinking and a recession on the horizon, now more than ever, your customers are looking to be fiscally responsible.
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TJ Goulet is President and Co-Founder of Bythezip.com Directory, Inc. http://www.bythezip.com Operating as a business owner and sales manager since age 16, TJ has over 23 years of leadership experience and has hired and trained over 1,000 sales professionals. Bythezip.com Directory, Inc. is TJ’s seventh company. TJ’s career has varied with businesses ranging from Insurance and Industrial Sales to Direct Marketing and Restaurants. Bythezip.com Directory, Inc. is TJ’s first Internet Company. All of TJ’s companies have been highlighted by a strong sales and marketing strategy that relies on the unique capacity of professional sales people and the idea that greater value and income can be derived from a sold product that a bought one. TJ Goulet has B.A. degrees in Economics and Management with emphasis on Mathematics from the University of Minnesota. Article Source: http://EzineArticles.com/?expert=TJ_Goulet |
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