Free Can Be a Great Investment in a Local Search
Utilizing free listings provided by local directories can be a great way to increase your websites’ overall traffic and grow your business and profits. Regardless of what type of business you own, you can benefit from the free listings that are available with many local directories and search engines. It’s a numbers game: Increase the number of ways your business is found – increase the number of customers coming through your door.
If you aren’t utilizing local search to its full potential then you are losing sales. Website eMarketer.com estimated that $471 billion in offline retail sales were influenced by online research in 2007. Online research drives offline sales. If a consumer is searching for your service online – but doesn’t find you, then they will go with a competing business that has a stronger online presence and was found before you.
One of the easiest ways to improve your online presence is by registering your business on Google Local. Google Local listings are those that you see at the top of local search results next to the map. While these listings only get a small percentage of all the clicks on Google, they are free clicks, so why wouldn’t you want them. Further, you can link these listings to your website and increase the page rank and relevancy of your website in Google’s eyes.
Other sites that offer FREE listings:
merchantcircle.com
insiderpages.com
citysearch.com
local.yahoo.com
Remember, the Internet is both an accuracy game and a numbers game. Accuracy would entail having a quality website with keyword optimization and a proper design. The numbers game is getting your website link in as many places as possible on the Internet. This increases your chances of being found and ultimately, the possibility of turning clicks into profits.
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TJ Goulet is President and Co-Founder of ByTheZip.com Directory, Inc. http://www.bythezip.com Operating as a business owner and sale manager since 1986, TJ has over 20 years of leadership experience and has hired and trained over 1,000 sales professionals. ByTheZip.com Directory, Inc. is TJ’s seventh company. TJ’s career has varied with businesses ranging from Insurance and Industrial Sales to Direct Marketing and Restaurants. ByTheZip.com Directory, Inc. is TJ’s first Internet Company. All of TJ’s companies have been highlighted by a strong sales and marketing strategy that relies on the unique capacity of professional sales people and the idea that greater value and income can be derived from a sold product that a bought one. TJ Goulet has BS degrees in Economics, Management and Mathematics from the University of Minnesota. Article Source: http://EzineArticles.com/?expert=TJ_Goulet |
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